Close rate

Close rate tells you how well your quotes sell once a customer has seen a price. Decide what counts as a quote given (an estimate visit that happened, or a quote that was sent) and use the same rule every month, or the number moves for reasons that have nothing to do with sales.

A very high close rate is not always good news. If almost every customer says yes, your prices may be low. A falling close rate after a price change is normal for a few weeks; a falling close rate with no price change usually points to slower replies, weaker follow-up or a new competitor.

Look at close rate next to average ticket. Three-option quotes often raise the ticket while keeping the close rate steady: see good, better, best quotes.