Average ticket
Average ticket is the average value of a sold job: total revenue from won jobs divided by the number of jobs won in the same period.
Also called
- average job size
- average job value
- average sale
- average order value
Average ticket moves with what you sell on each visit. Three-option quotes, sensible add-ons and bundles raise it; heavy discounting and lots of small jobs lower it.
Read it next to close rate. A higher ticket with a steady close rate means more money from the same leads. A higher ticket with a falling close rate may mean prices have gone past what your market accepts.
Formula
average ticket = revenue from jobs won ÷ number of jobs won
Example
Palmetto won 34 jobs worth $17,340 in April. The average ticket is $17,340 ÷ 34 = $510.
Track it in Birdy
Leads, quotes, jobs and invoices on one customer record, set up with your own data.
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