Lead response time
Lead response time is how long a new inquiry waits for its first reply from your business; home service owners usually call it speed to lead.
- response time
- time to respond
- first response time
Lead response time and speed to lead mean the same thing. Sales teams in other industries tend to say lead response time; home service owners say speed to lead.
The useful version of the number counts from when the lead arrived (not when someone noticed it), counts only a reply from a person, and counts leads that never got a reply as still waiting. Measure it per lead source, because calls are often answered fast while web forms wait.
Use the median and the share answered within your target together. An average is easily pulled up or down by one unusual lead.
Track it in Birdy
Leads, quotes, jobs and invoices on one customer record, set up with your own data.
Related
- FeatureReports and speed to leadSpeed to lead, close rate, money, what's owed and how the crews did, with every number clickable.Read
- Free toolSpeed to lead calculatorSee the revenue at stake from answering more of your leads fast, using your own close rates.Read
- GuideSpeed to leadWhat speed to lead is, what the lead response time research shows, a good target, how to measure it in business hours, and how a busy office keeps it low.Read
- GuideRunning a shared office inboxHow a home service office with several people answers texts and calls without stepping on each other: owners, an unassigned queue, hand-offs and reply targets.Read
- GlossarySpeed to leadSpeed to lead is the time between a new lead reaching your business and the first real reply from a person, ideally under 5 business minutes.Read
- GlossaryLead sourceA lead source is where a new lead came from, such as a search ad, your website, a referral, a yard sign or a neighbor who saw the truck.Read
- GlossaryBooking rateBooking rate is the share of new leads that get an appointment or estimate visit booked: leads booked divided by leads received.Read