Booking rate
Booking rate is the share of new leads that get an appointment or estimate visit booked: leads booked divided by leads received.
Also called
- lead to appointment rate
- set rate
- booked rate
Booking rate measures the step before the quote: how many of the people who reached out got as far as a booked visit or phone estimate. It is the number most affected by speed to lead, because a lead that is answered late has often booked someone else.
Split it by lead source. A source with many leads and a low booking rate may be sending people who are outside your service area or only shopping on price.
Formula
booking rate = leads that got an appointment ÷ leads received (in the same period)
Example
Palmetto received 120 leads in May and booked 66 estimate visits from them, a booking rate of 55%.
Track it in Birdy
Leads, quotes, jobs and invoices on one customer record, set up with your own data.
Related
- FeatureReports and speed to leadSpeed to lead, close rate, money, what's owed and how the crews did, with every number clickable.Read
- FeatureLead pipelineEvery lead on one board, from the first call to the signed quote, with each lead's age in plain view.Read
- GuideSpeed to leadWhat speed to lead is, what the lead response time research shows, a good target, how to measure it in business hours, and how a busy office keeps it low.Read
- GlossaryClose rateClose rate is the share of quotes or estimate visits that turn into sold jobs: won quotes divided by quotes given.Read
- GlossarySpeed to leadSpeed to lead is the time between a new lead reaching your business and the first real reply from a person, ideally under 5 business minutes.Read
- GlossaryLead sourceA lead source is where a new lead came from, such as a search ad, your website, a referral, a yard sign or a neighbor who saw the truck.Read
- GlossaryNo-showA no-show is a booked estimate visit or job where the customer is not there or the crew cannot get access, so the time slot is lost.Read